Experience the High Country
From Blue Ridge trails to downtown Boone, discover why visitors keep coming back to the mountains.
Outdoor Adventure
Four seasons of outdoor recreation in one of the most beautiful settings in the eastern United States.
Skiing & Snowboarding
App Ski Mountain and Sugar Mountain offer downhill skiing, snowboarding, and tubing from November through March.
Hiking & Trails
100+ miles of trails including the Blue Ridge Parkway, Grandfather Mountain, and the Appalachian Trail access points.
Mountain Biking
Rocky Knob Mountain Bike Park and surrounding trail systems offer world-class singletrack for all skill levels.
Fishing & Paddling
Watauga River, New River, and mountain streams offer fly fishing, kayaking, canoeing, and tubing.
Rock Climbing
Numerous climbing areas with routes for beginners to experts. Indoor climbing available at local gyms.
Nature & Wildlife
Elk viewing, bird watching, wildflower hikes, and scenic drives along the Blue Ridge Parkway.
Downtown Boone
A vibrant college town with independent shops, farm-to-table restaurants, live music, and Appalachian culture.
Shopping & Galleries
Independent boutiques, outdoor gear shops, art galleries, and the historic Mast General Store in Valle Crucis.
Live Music & Events
Year-round live music at local venues, the Appalachian Theatre, seasonal festivals, and App State athletic events.
Farmers Market
The Watauga County Farmers Market runs April through October with local produce, artisan goods, and mountain crafts.
App State Campus
Explore Appalachian State University's beautiful campus, attend athletic events, visit museums, and enjoy cultural performances.
Breweries, Dining & Local Flavors
From craft breweries to farm-to-table restaurants, Watauga County's food scene punches well above its weight.
15+ Breweries & Distilleries
Explore the High Country Brewery Trail featuring local craft breweries, cideries, and distilleries. Pair with farm-to-table dining featuring locally sourced Appalachian cuisine.
Plan Your Mountain Adventure
From weekend getaways to extended stays, Watauga County has something for everyone. Contact us to start planning.